Tour The New


We're thrilled to introduce you to our new website! Follow along to take a quick tour exploring our array of new features and helpful content for getting the most from our products and your best self-tan. 

***Please reset your password on your first visit. Go to “Sign In” at the top of the home page then click “Forgot Your Password”. 

EveryBODY’s Flawless

At Fake Bake we like to say, “You are flawless, all day, every day!” We hope you love our vibrant beauty brand and inclusive new slogan. We wholeheartedly believe that everyone deserves to feel comfortable and beautiful, regardless of their body shape or size. Here, we prioritize body confidence over arbitrary labels or societal norms. Join us on this empowering journey of self-love and celebrate the beauty that comes from within!

A Flawless Shopping Experience

We appreciate your feedback that helped with building our new site! Our new navigation was designed to make it easier to find what you are looking for. 

Retail Customers will find all our products and specific categories to help you find your way listed under “Shop”. From your self-tanning favorites to money saving kits, all our products are a click away. You can also find our best sellers midway down the home page for ease of shopping. You can also search for anything you are not finding with the search tool at the top of any page.

Professional Clients will be excited to find all our salon products and content on the same website! Under “Professional”, you will find similar categories and a new section, Professional Instruction Videos. If you are a spray tan professional or sell our products in your salon, be sure to contact us to get your business listed on our searchable Store Locator

Getting Your Best Self-Tan

Be sure to check out Tan Tips. This new section is a comprehensive how-to video series showcases Fake Bake's wide range of top-quality self-tanning products, guiding you through each step of the application process.

Rewards & Offers is a section you will want to visit before you shop to find the latest promotional savings available to you. If you have not already joined Fake Bake Rewards, you can sign up easily on the site.

Under About Us, you will find information about Fake Bake and our products, including a new section highlighting Our Ingredients

Our Celebrity Circle is where you can see a gallery of stars showing off their Fake Bake self-tans to inspire your personal looks.

Fake Bake Customer Care Is Here To Help

Our Help section will assist you through the details of shopping on If you are looking for a local salon or spray tan professional, you have questions about your product, or you are waiting for your order, we have resources to help make your Fake Bake experience satisfying. And you can contact our customer care team any time you want with questions or feedback. 

We hope you will be as excited as we are about our new site. Thank you for being a Fake Bake fan and happy shopping!

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