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The Future is Bronzed. The Formula is Fake Bake. Celebrate 30 years of the world’s most believable sunless tan with us in 2026! 

Global Accessibility & Professional Growth

Expanding from our Oklahoma City roots, Fake Bake has grown into a globally accessible sunless tanning brand, trusted by professionals and consumers alike. What began as a pioneering concept in professional spray tanning is now available in salons, spas, and retail channels across the U.S., Canada, the U.K., and more countries throughout the world. This international reach ensures consistent product quality and results no matter where it’s used, while maintaining the innovation, education, and performance standards that first set the brand apart.

Our global presence is closely tied to our reputation as a preferred choice among spray

tanning professionals. Estheticians, spray tan artists, and beauty experts rely on the brand for its predictable color development, adaptable formulations, and professional-grade performance across a wide range of skin tones. From high-volume salons to independent artists, Fake Bake is trusted not just for the finish it delivers, but for the reliability, support, and expertise behind every product, making it a staple in professional sunless tanning worldwide. Following our relaunch in the UK, we have seen positive salon uptake and a growing network of professional users globally.

Featured Product: Beyond Bronze 60 Minutes Rapid Sunless Spray Tan Solution delivers a beautiful, golden spray tan glow in as little as one hour, with long-lasting color that flatters all skin tones. It represents the next evolution of elevated spray tanning, built on our time-honored formulas and refined for ingredient-conscious professionals in 2026. Beyond Bronze is formulated with high-performing, eco-friendly ingredients, while remaining paraben-free and DMDM Hydantoin-free. Backed by 30 years of sunless tanning expertise, this advanced formula proves clients never have to sacrifice results for a cleaner formulation.

Hybrid Skincare: More Than A Sunless Tan

Our 2026 line bridges the gap between high-end skincare and sunless tanning, where complexion enhancement and skin health are designed to work together. Our formulas go beyond color, combining advanced self-tan technology with high-performance skincare ingredients that hydrate, refine texture, and promote happier skin over time. The result is not just a bronzed finish, but skin that looks healthier, smoother, and more luminous long after the color develops. A self-tan isn’t a standalone effect, it’s part of a broader, elevated skincare routine.

Featured Product: Flawless Coconut Self-Tan Serum for Face & Body blends skincare and self-tanning into a single luxurious formula that delivers a natural, streak-free bronze while nurturing your skin. This lightweight serum uses a combination of dihydroxyacetone (DHA) and erythrulose as its tanning agents to create a gradual, long-lasting glow that develops over 4–6 hours (up to 8 for deeper color), and its visible cosmetic guide helps ensure even application. Enriched with coconut oil, hyaluronic acid, the so-called “fountain of youth” for skin, glycerin, and silk amino acids, the formula hydrates, plumps, and helps smooth the appearance of fine lines and dry patches, leaving skin softer and more radiant without a sticky feel. The tropical coconut scent and included application gloves make it easy to use on both face and body, and when applied to clean, exfoliated skin, it tends to fade evenly, avoiding the patchiness common with some self-tanners.

Sustainability: Refillable Spray Tan Bottles

Clients in 2026 want the closest professional spray tan experience at home or on the go, with a lighter footprint. Our sustainable, refillable Continuous Mist Spray Bottle delivers an ultra-fine, even mist using our liquid spray formulas like Flawless or Flawless Darker, or our Mistifier Oil-Free Moisturizer. 

Designed intentionally to reduce single-use packaging waste, this reusable system lets you refill with your favorite Fake Bake liquids again and again, without sacrificing performance. The mist pattern mimics professional airbrush equipment, making it an easy upgrade for anyone who was a fan of the instant, even payoff of our Airbrush Instant Tan aerosol, but wants a more sustainable long-term solution. 

For best results, blend as you go with a tanning mitt to ensure seamless coverage and zero streaks. Hard-to-reach areas—especially the back—are effortless when paired with the BodyMate 360° applicator, giving you complete control from every angle. The result is a flawless, even glow that looks professional, feels weightless on skin, and reflects a smarter, more eco-minded approach to self-tanning.

As we look ahead into 2026, the Fake Bake stands at the intersection of global growth, professional trust, and modern skincare innovation. With expanding salon partnerships worldwide, formulas designed to support healthy, radiant skin, and a clear commitment to more sustainable practices, we continue to lead the evolution of sunless tanning. From a category pioneer to a global standard, we’ll continue proving that great color, skin-first performance, and responsible beauty can, and should, exist together.