SUMMER 2004:
REVIVING THE BRONZE AGE

(LOS ANGELES, Feb. 2004)–Pale is passé and sun-kissed skin is in, according to red-carpet style arbiters, haute couture spreads and celebrity skin. But since premature aging and skin cancer will never be hip, the makers of Fake Bake sunless tanners have compiled useful tips for getting a great tan...in your bathroom.
THE PERFECT SCRUB: For even application of any sunless tanner, start by exfoliating in the shower with a good fruit scrub. After showering, spray a dry oil (such as Skin Smoothie Oil) onto areas such as knees, elbows, feet and knuckles that are prone to dryness. Applying dry oil prevents over-absorption of the tanning product.
GLOVE YOU LONG TIME: Put on latex gloves before applying self-tanner. If you get it on your hands, wash up with fresh lemon juice (and, no, lemonade won’t cut it). Keep some paper towels and a little dry oil handy. If you put too much product in one area, spritz a little oil on the paper towel and gently pass it over the area to even out application. Insider Tip: Do like the make-up artists and dampen a cosmetic sponge with water to blend a small amount of Fake Bake from wrists to hands, and ankles to feet. For your face, mix equal parts moisturizer with Fake Bake and apply with gloved fingers.
BY THE LIGHT OF THE MOON: For deep, long-lasting results, perform this entire regimen at night. When using Fake Bake (good enough for Britney and Madonna, so are we really gonna argue?), let the tanner dry for about five minutes before slipping into old sweats or pajamas and dark-colored socks. The mocha-tinted color guide will rub off on the inside of clothing, but rinses out in the wash. Go to bed wearing Fake Bake, shower off the chocolate color-guide in the morning & behold your beauteous, bronzed body.
For the skinny on self-tanning at its best, visit fakebake.com. For the skinny on preventing skin cancer, wear your sunscreen and talk to your dermatologist.